Higher education: Information systems and technologies in mass information systems.
Long term courses in Communication Strategy (Brand Marketing) - IKRA School of Interactive Communications.

Branding
Brand Strategy Development:

• Conduct brand audits and market research to understand target audience and competition.
• Develop a unique brand identity, including brand mission, values, and personality.

Visual Identity Design:

• Design logos, color schemes, typography, and visual elements consistent with the brand identity.
• Create brand guidelines to ensure consistent brand representation across all touchpoints.

Brand Positioning:

• Determine the unique selling propositions (USPs) and competitive advantages of the brand.
• Position the brand effectively in the market to differentiate from competitors and resonate with the target audience.

Brand Communication:

• Develop messaging frameworks and brand narratives to communicate brand stories and values.
• Implement brand communication strategies across various channels, including digital and traditional media.

Marketing (including Internet Marketing)
Digital Marketing Strategy:

• Develop comprehensive digital marketing plans aligned with business objectives and target audience.
• Identify key digital channels (SEO, social media, email marketing, PPC) for campaign implementation.

Search Engine Optimization (SEO):

• Conduct keyword research and website audits to optimize for search engine visibility.
• Implement on-page and off-page SEO techniques to improve search engine rankings.

Social Media Management:

• Create engaging content and manage social media profiles on platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Develop social media strategies to increase brand awareness, engagement, and lead generation.

Email Marketing Campaigns:

• Design and execute targeted email campaigns to nurture leads and drive conversions.
• Segment email lists and personalize content to increase open rates and click-through rates.

Pay-Per-Click (PPC) Advertising:

• Set up and manage PPC campaigns on platforms like Google Ads and social media channels.
• Conduct keyword research, ad copywriting, and A/B testing for optimal campaign performance.

Content Distribution Strategy:

• Develop strategies for distributing content across relevant online channels to reach a wider audience (including influence marketing).
• Identify platforms, forums, and communities for content promotion and syndication.

Sales
Building an affiliate program

• Partnership with international real estate agencies (for those who are interested in moving to another climate zone).
• Partnership with relocation agencies, educational consultants (for those who are interested in relocation for work, politics, study).
• Partnerships with business clubs, collective investment platforms (for those who are interested in investments).

Content Creation
Content Strategy Development:

• Develop a content strategy aligned with business goals and target audience preferences.
• Identify content themes, formats, and distribution channels for maximum impact.

Content Creation:

• Produce high-quality content such as blog posts, articles, videos, infographics, and virtual tours.
• Ensure content is informative, engaging, and optimized for search engines and social media.

Website Development and Optimization:

• Build user-friendly websites optimized for lead generation and conversion.
• Incorporate responsive design, intuitive navigation, and compelling visuals to enhance user experience.

Content Calendar Management:

• Create and manage a content calendar to ensure consistent and timely delivery of content.
• Plan content themes, topics, and publishing schedules based on audience interests and marketing objectives.

Printing Services
Graphic Design Services:

• Design printed materials such as brochures, flyers, business cards, and signage consistent with the brand identity.
• Create visually appealing layouts and incorporate branding elements effectively.

Printing and Production:

• Coordinate printing and production of marketing collateral with trusted printing partners.
• Ensure high-quality printing and timely delivery of materials to meet project deadlines.

Direct Mail Campaigns:

• Develop direct mail marketing campaigns targeting specific geographic areas or demographics.
• Design mailers, postcards, and promotional materials to attract potential buyers and drive traffic to properties.

Promotional Products:

• Source and customize promotional products such as branded merchandise, gifts, and giveaways.
• Enhance brand visibility and customer engagement through strategic use of promotional items.